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Kupat Ha'ir – The Tzedakah of the Gedolei Hador Kupat Ha'ir is the largest volunteer based charity fund supported by Jews worldwide. Kupat Ha'ir is the lifeline for thousands of needy. With offices in Israel, the U.S., Canada and throughout Europe.
Main  >  Areas of Activism  >  Clothing sales

Clothing sales

At Kupat Ha'ir, symbol of efficiency and creativity, w found a way to acquire thousands upon thousands of articles of clothing each season without it costing us a single shekel. Kupat Ha'ir's truck makes its way through various cities in France, where large, eye-catching signs inform residents that all new articles of clothing they have no use for or any clothing in excellent condition – will be gratefully accepted on behalf of the poor of Eretz Yisrael. The truck fills up every day! In a huge warehouse, workers quickly sort the contents unloaded by the truck the previous night. Money found in pockets (!!!) is placed directly in Kupat Ha'ir pushkas. The new clothing is packed by type. Garments in less than pristine condition and clothing that is inappropriate are sold to a rag man, which pays for the truck, rental of the warehouse, the workers ' salaries and the shipping of the clothing to Israel. The project doesn't cost Kupat Ha'ir a single euro. On the contrary, it brings in cash!

In Eretz Yisrael, volunteers arrange the clothing as if for a store, making sure everything looks attractive and appealing. Kupat Ha'ir buys whatever's missing so there will be a considerable selection n all sizes. Each article of clothing is priced in points instead of in money. Needy families receive "point coupons" they can redeem at the store. (Each family receives a different number of points, in accordance with the number of children in the family.) No one takes articles of clothing just because they're free. Each item reaches a destination where it will be used with joyful appreciation.

Suddenly, even the needy can celebrate Yom Tov with a pretty, new garment.

True stories
How Great is the Joy! Being the mother of a family in distress is a nisayon I don't wish on anyone. Kids have wants and needs and parents have feelings and emotions. There's nothing worse than seeing your child ashamed and depressed because he's poor, feeling the accusing looks he throws your way, listening to his whispered expectations – and being powerless to help. Yomtov after yomtov, year after year, birthday after birthday. We scrimped and pinched to survive. We wore second-hand clothing – buying was never an option. But the kids kept dreaming and asking crying, and our hearts broke.

Until Kupat Ha'ir opened its store. I received a booklet of coupons. I set out with a rush of excitement, promising my children I'd return home with at least one new article of clothing per child. I walked through the shelves and selected closed packages, so the kids would know the clothing was really new from the store. I reveled in the ability to choose clothes that would look good on them. Sometimes, I admit, I could barely see the style because my eyes were filled with tears. I kept thinking how happy they would be.

When I returned home with full hands, I found a spotless apartment. The kids had been so full of eager impatience, so excited at the prospect of new clothing, that they had worked off their nervous energy by cleaning the house from top to bottom while I was away. I watched in amazement as they pounced on the packages, opened them and tried on the clothing. The house was suffused with happiness. That night, the kids went to sleep clutching their new clothing. They couldn't bear to part from it. As much as I had identified with their suffering, I saw now that I didn't know the half of it.

If you contributed to Kupat Ha'ir, you had a part in that incomparable, unsurpassed joy.

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